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Twitter is more relevant now than ever before, considering the shift from brand-centric marketing to people-centric marketing. It could easily be the best social network to use in connecting with and establishing relationships with influencers and potential brand advocates.

However, even with the large amount of networking opportunities that Twitter provides, marketers have a tough time growing their list of followers. If you are ripping your hair out over not having enough Twitter followers, chances are, you are probably doing something wrong. Try making a few changes in your Twitter marketing strategy, instead of resorting to the “not-so-ethical” ways of increasing followers like buying followers. Buying followers may work at times, but you can’t always count on these followers to generate leads and increase conversions. The followers you may end up buying might just be spam-y or inactive accounts. The best way to grow the number of genuine followers on Twitter, and have them engage with you, is to do it organically.

With the right ideas and a reliable Sperry TopSider Womens Bluefish Shoe Light Blue/Seersucker 1kqBNO
to help, you can increase your Twitter reach organically.

Make it a habit to reciprocate. When you receive a notification indicating that someone is following you, check out their Twitter profile, and follow them as well. This is a commonly used tactic – even by the most influential people on Twitter. You can also start interacting with celebrities on Twitter by re-tweeting or mentioning them in your posts. The celebrity might just mention or retweet you, which will be seen by their followers. The “Who To Follow” list on Twitter can also be helpful when you are trying to follow someone who belongs to the same field as you. Twitter recommends these users based on your areas of interest and the activities you perform on your account. If through this process you gain a brand new follower, don’t hesitate to send across a DM letting them know that you are paying attention and care about their opinions.

Create Twitter lists. It can be hard to follow and engage with a lot of people. You may have prospect brand advocates, consumers and partners (co-marketing is on the rise) on your Twitter page. How do you distinguish between them and keep track of all their activities?

One simple solution is Twitter lists. Don’t include more than 20 people on each Twitter list as that will defeat the purpose and make interaction difficult. Create multiple sub-lists for your major categories.

For instance, you could have prospect advocates 1, prospect advocates 2 and so on, and prospect employees 1 and 2 and so on. You can’t name the lists that though, because the people you add to them will receive a notification with the name of the list that you have added them to. Name the lists something that people will feel nice aboutseeing in their notifications.

Interact with the content posted by people in your Twitter lists on a regular basis. Treat it like an offline relationship. Link, comment and share where it makes sense and strike conversations when you can.

Spark a conversation. Twitter is forever buzzing with activity, and many of the ongoing conversations might relate to something your company does, or to your brand. Don’t hesitate to join the discussion. Twitter conducts chats on particular days of the week, and joining in will help you increase your network and get in touch with more people who share the same interests, and love to discuss similar topics as you. Also, if you are tweeting out new information about a product, keep the sales pitches to a minimum, and make the conversation more personable. If you really want to engage your audience in a conversation, ask questions and opinions, take polls, or start contests that will make your followers want to interact with you.

Put hashtags to good use. Hashtags can help boost the number of your Twitter followers if used appropriately. Since you only get to work with 140 characters, use hashtags sparingly. Use just 2-3 hashtags in your posts, otherwise your posts can end up looking very spammy. Keep a lookout for trending tags and when you spot one that is relevant to your business/brand, send out tweets using the tag. To make sure your posts are getting attention, you can retweet other users who might be using the same hashtags. If you are going to be hosting an event or if you are starting a new campaign, create campaign/event specific hashtags, and promote them so that your users can easily connect with you. For a better reach, go for hashtags that are used commonly and are relevant to your business.

Remember the 80/20 rule. The reason you are being followed is because your followers are interested in reading your tweets and they hope to gain some information from them. To ensure that your content is up to the mark, you can use a content discovery tool. When in doubt, use the Hugo Boss Boss Green by Mens Ray Check Fashion Sneaker Black 6 M UK/7 M US 1X7IRO6
– 80% of the content you post, should be informative and should engage your audience, while only 20% of your content should talk about your brand or your company. For the 80% of your content, you can refer to other influencers, and post something that can be shared by others. This can include inspirational quotes, retweets, links to news pieces and more. You can even share images and videos of events that you attend, or ask your followers to share their experiences with you.

Promote your Twitter page. Raise awareness of your Twitter page amongst your clients/consumers. The best way to go about it, is to publish the link to your Twitter page on your Facebook account, your company’s Facebook page, and your LinkedIn profile. Also, create an interesting profile that people will want to read. Most people on Twitter, skim through profiles before clicking the Follow button. So make sure that your profile is complete and provides information about you and your brand. If you write blogs, publish your Twitter handle with your posts. You can even publish one-liner teasers of your upcoming blog posts to get people intrigued. Signing up on Twitter directories will also help increase followers as these directories are often visited by those who are looking for interesting people in their own field.

Note: This article was originally published on June 11, 2015 and has since been updated.

Meet your personal social media manager

My experience will inspire me to be a better teacher because I can describe first hand the lump in my throat and chest when I walked into the crematoria. I had a physical reaction to being there. I couldn't catch my breath to know so many had perished and been in that same room.

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Whitney Conjeski

This experience changed my perception of the Holocaust from a faded, black and white photograph of something that happened a long time ago, to a very concrete (and very scary) reality that is highly relevant to our future.

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Roni Rosenfeld

Being in the classroom has limitations, even the beloved internet can not bring the facts to life like traveling does. The smells, the sounds, feeling the wind and sun in such places never leaves. No classroom can make that happen. My best hope is to create the spark, the inquiry for my students to seek more on their own and to make the difference in their generations....CWB provides the inspiration to conintue the efforts, that what teachers do matters, and each individual is worth the extra effort.

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Pamala Learn

The Classrooms Without Borders trip confirmed my experience regarding the power of on site learning. During the experiential learning trip, Stephen Hart's quote kept coming to my mind: "Formal education is a walk through the zoo, informal education is a walk through the savannah." The Poland Personally seminar provided a powerful and memorable experiential learning walk through a rich and complex ecosystem that deserves to be "lived" by as many students and educators as possible.

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Roberta Brandau

In a classroom, the victims of the Holocaust are statistics. In Poland, where they lived and died, they are humans. Their faces line the walls, their ashes pile under a brilliant blue sky, their empty shoes fill rooms. I continue to struggle with how to remember these people, as individuals and not meaningless numbers, and the best way I can come up with is to be more compassionate and empathetic towards everyone I encounter.

Kate Chaillet / Student / Winchester Thurston School Poland Personally: A Study Seminar to Poland

Kate Chaillet

The number of microformats2 parsers in different languages continues to grow, most of them with deployed live-input textareas so you can try them on the web without touching a line of parsing code or a command line! All of these are open source (repos linked from their sections), unless otherwise noted. These are the new ones:

The Java parsers are a particularly interesting development as one is part of the upgrade to Apache Any23 to support microformats2 (thanks to Cliffs by White Mountain Womens Bailout Thong Sandal White Burnished Smooth Synthetic FO5AFe
). NORTY Grizzly Bear Stuffed Animal Claw Slippers Plush Paw Slippers Furry Animal Slippers Toddlers Kids Adults Cosplay Everyday Wear Pink Tiger dm0Gn9
used for analysis of various web crawl samples to measure representative use of various forms of semantic markup.

The other Java parser is ElevinTM 2018Women Summer High Wedges Platform Toe HighHeeled Bohemia Sandals Shoes White Rzb0b
, created by Kyle Mahan .

The Elixir, Haskell, and Java parsers add to our existing in-development parser libraries in and . The Go parser in particular has recently seen a resurgence in interest and improvement thanks to Will Norris.

These in-development parsers add to existing production parsers, that is, those being used live on websites to parse and consume microformats for various purposes:

As with any open source projects, tests, feedback, and contributions are very much welcome! Try building the production parsers into your projects and sites and see how they work for you.

Usually technologies (especially standards) get increasingly complex and more difficult to use over time. With microformats we have been able to maintain (and in some cases improve) their simplicity and ease of use, and continue to this day to get testimonials saying as much, especially in comparison to other efforts:

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On the broader problem of schema.org verbosity (no matter the syntax), Kevin Marks wrote a very thorough blog post early in the past year:

More testimonials:

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This last testimonial really gets at the heart of one of the deliberate improvements we have made to iterating on microformats vocabularies in particular.

We have had an implementation-driven and implementation-tested practice for the microformats2 parsing specification for quite some time.

More and more we are adopting a similar approach to growing and evolving microformats vocabularies like h-entry .

We have learned to start vocabularies as minimal as possible, rather than start with everything you might want to do. That “start with everything you might want” is a common theory-first approach taken by a-priori vocabularies or entire “predefined ontologies” like schema.org’s 150+ objects at launch, very few of which (single digits?) Google or anyone bothers to do anything with, a classic example of premature overdesign, of Adidas Ace 162 FG Mens Football Boots Soccer Cleats White Black Metallic Gold S31889 ZLIqK8W
).

Copyright Qode Interactive 2016